This June marks 25 years of Salesmatrix, a milestone that celebrates not just a product, but a powerful idea brought to life by founder Kim LeRoy. Long before "sales intelligence" became a buzzword, Kim was already living it.

He created Salesmatrix out of necessity, not novelty, driven by a simple but urgent question: How do we get better answers from the data we already have?

In the late 1990s, Kim saw firsthand how business leaders were drowning in reports but starving for clarity. With a background in business operations and boardroom strategy, he recognised that most companies didn’t need more data, they needed sharper insights. That’s where Salesmatrix came in: an intelligent solution to real-world sales questions. It started with the basics: Which customers are growing? Which ones are fading? What products are driving the business forward?

Fast-forward 25 years, and the questions have become more complex, but Salesmatrix has kept pace. Today, we’re no longer just reporting on what has happened, we’re predicting what will.

Now, clients turn to Salesmatrix for answers like:
– Which customer is about to stop buying from us?
– Which products are most frequently bought together?
– Which lines can handle a price rise without losing traction?

This is next-generation sales intelligence—still practical, still accessible, but now infused with deeper analytics, machine learning, and forward-looking predictions. And as the demand for clarity grows, so does our product suite. Our latest developments focus on customer retention, pricing strategy, and product bundling, key tools for companies navigating increasingly competitive and uncertain markets.

What sets Salesmatrix apart is the unwavering commitment to keeping intelligence in the hands of the people who need it most. Not buried in spreadsheets or locked in complex platforms, real insights for real decisions.

Kim built a smarter way of thinking about sales. A legacy that, 25 years on, continues to evolve, empower, and deliver.

Here’s to 25 years of Salesmatrix and the intelligent future we’re shaping together.