2.3 Growth Strategy — biggest movements

Under the grid, two columns — Improved and Slipped — name the five largest movements each way. Each line reads as a move from one band to another, with how many records made it and the revenue they carry. Click a line to list exactly those records.

Biggest movements. Ranked by revenue, because eight large accounts moving matters more than forty small ones.

• Both directions are counted separately, so churn inside a band whose total barely changed still shows.
• Only records that traded in both periods can have moved; New and Lost records are not counted here.
• A record that rose on one measure and fell on the other is in neither list; a line beneath says how many did that.