7. Customers and products decreasing
Customers Decreasing and Products Decreasing are the mirror image of the increasing lists on page 3: the same four columns, listing those whose average monthly sales have fallen over the rolling six months.
Customers Decreasing. The top of this list is the most valuable set of phone calls in the system.
Decreasing is not yet lost
A customer here is still buying, just less. That makes them easier to recover than one on the Customer Losses list — which is why this list is worth working first. Use Decrease Analysis to see which products are behind the fall.