4. New customers and products
New Customers lists customers who have started buying; New Products lists products that have started selling.
| New Customers shows | New Products shows |
|---|---|
| Times Sold | Times Bought |
| Number of Products they have bought | Number of Customers who have bought it |
| Sales Value and Profit Value | Sales Value and Profit Value |
| First Sold to — the date of the first sale | First Sold — the date of the first sale |
New Customers. A new customer buying a single product is the first cross-sell conversation to have.